Why Is Nobody Watching My Stream?
If you feel like you are live all the time and nobody shows up, you are not crazy.
Most of the time, it is not your personality. It is not your mic. It is not your overlays.
It is discoverability math.
Twitch is not built to find you
Twitch sorts most categories by viewer count. That means you are buried under larger channels by default.
If you stream to 3 viewers, you sit beneath channels with 30. If you stream to 30, you sit beneath channels with 300.
Grinding hours alone usually fails because you are invisible until you already have viewers.
The real mistake: you are only visible while live
When you go offline, most of your discoverability disappears with you.
Even if you stream five days a week, you reset every time you end stream.
The fix: build off-platform entry points
You need pages that exist even when you are offline:
- Pages Google can index
- Pages targeting real search questions
- Pages that send people directly to your channel
Stop chasing “viral” and start building “searchable”
Clips can spike. Spikes do not compound unless they lead somewhere permanent.
A searchable page compounds. It is an asset, not a moment.
What to do next
- Pick one niche you can repeat (game + style)
- Describe exactly who your stream is for
- Publish supporting articles that answer search-intent questions
This is the idea behind a creator index: persistent discovery, not temporary luck.